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Remodelers Market: ZIP 23117

Opportunity Score

54 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 23117 is an rural area with low foot traffic. with a population of 10,772 and household incomes above the national median ($85,786). There are 8 remodelers operations in ZIP 23117.

Area Profile

10,772

Population

$85,786

Median Income

+15% vs. national

Rural

Area Type

4.5/20

Foot Traffic

Very Car-Dependent

Median Age: 47.6 — older demographic, may prefer sit-down options.

College-Educated: 18.4% — value-focused market, keep prices competitive.

Competition

Remodelers and related businesses in ZIP 23117.

Remodelers

Moderate — proven market

7.4 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,170

2BR Fair Market Rent

$1,032

Median Gross Rent

$270 K

Median Home Value

Bank Branches

$110 K deposits

Tips for Starting a Home Remodeling Business in Virginia

Get your contractor's license and insurance before your first job. Operating without them is illegal in most states and one lawsuit ends you.
Kitchen and bathroom remodels have the highest margins. Whole-home renovations sound bigger but the complexity eats your profit.
Your first 10 jobs come from personal network and referrals. Don't spend on ads until you have 5-star reviews to back them up.
Material costs swing 15-30% year over year. Quote projects with current supplier pricing, not last year's numbers.
This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.