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Remodelers Market: ZIP 23120

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 23120 is an urban area with low foot traffic. with a population of 17,240 and household incomes well above the national median ($166,676).

17,240

Population

$166,676

Median Income

+123% vs. national

Urban

Area Type

5.3/20

Foot Traffic

Very Car-Dependent

Median Age: 36.4 — mixed-age market, broad menu appeal.

College-Educated: 38.0% — balanced market for quality & value.

Remodelers and related businesses in ZIP 23120.

HVAC Contractors

2.9 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$2,570

2BR Fair Market Rent

$2,570

Median Gross Rent

$520 K

Median Home Value

Get your contractor's license and insurance before your first job. Operating without them is illegal in most states and one lawsuit ends you.
Kitchen and bathroom remodels have the highest margins. Whole-home renovations sound bigger but the complexity eats your profit.
Your first 10 jobs come from personal network and referrals. Don't spend on ads until you have 5-star reviews to back them up.
Material costs swing 15-30% year over year. Quote projects with current supplier pricing, not last year's numbers.
The median income here is $166,676. That gives you pricing room most markets don't offer. Don't underprice.