Remodelers Market: ZIP 23231
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23231 is an urban area with low foot traffic. with a population of 37,949 and household incomes near the national median ($74,245). There are 10 remodelers operations in ZIP 23231.
Area Profile
37,949
Population
$74,245
Median Income
+0% vs. national
Urban
Area Type
7.7/20
Foot Traffic
Car-Dependent
Median Age: 42.9 —
older demographic, may prefer sit-down options.
College-Educated: 21.4% —
value-focused market, keep prices competitive.
Competition
Remodelers and related businesses in ZIP 23231.
10
Remodelers
Moderate — proven market
2.6 per 10K residents
10
HVAC Contractors
2.6 per 10K residents
What this means:
Remodelers are 50.0% of the relevant market in ZIP 23231 (10 vs. 10 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,570
2BR Fair Market Rent
$1,272
Median Gross Rent
$270 K
Median Home Value
6
Bank Branches
$590 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Remodelers
- 10
- Related Businesses
- 10
- Bank Branches
- 6
vs. National Average
Median Income
+0% vs. $74,580
Walkability
-2.8 pts vs. national avg
Nearby Markets
23250
4.3 mi
Pop: 0
Walk: 8.8
23150
5.9 mi
Pop: 12,152
$76,184
Walk: 7.5
23836
6.4 mi
Pop: 13,891
$102,114
Walk: 5.8
23075
8.0 mi
Pop: 8,235
$50,947
23223
9.1 mi
Pop: 56,569
$56,518
Walk: 13.0
23237
10.2 mi
Pop: 28,262
$77,769
Walk: 8.3
23234
10.5 mi
Pop: 46,284
$63,630
Walk: 9.8
23298
10.5 mi
Pop: 170
Walk: 17.0
Check Another Market
Or estimate costs with the RemodCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits