Remodelers Market: ZIP 23238
Opportunity Score
65
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23238 is an urban area with low foot traffic. with a population of 25,893 and household incomes above the national median ($97,286). There are 10 remodelers operations in ZIP 23238.
Area Profile
25,893
Population
$97,286
Median Income
+30% vs. national
Urban
Area Type
8.8/20
Foot Traffic
Car-Dependent
Median Age: 43.3 —
older demographic, may prefer sit-down options.
College-Educated: 40.3% —
strong appetite for artisan/specialty food.
Competition
Remodelers and related businesses in ZIP 23238.
10
Remodelers
Moderate — proven market
3.9 per 10K residents
3
HVAC Contractors
1.2 per 10K residents
What this means:
Remodelers are 76.9% of the relevant market in ZIP 23238 (10 vs. 3 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,940
2BR Fair Market Rent
$1,679
Median Gross Rent
$390 K
Median Home Value
6
Bank Branches
$460 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Remodelers
- 10
- Related Businesses
- 3
- Bank Branches
- 6
vs. National Average
Median Income
+30% vs. $74,580
Walkability
-1.7 pts vs. national avg
Nearby Markets
23233
3.6 mi
Pop: 31,775
$117,500
Walk: 7.2
23113
4.5 mi
Pop: 26,558
$150,673
Walk: 7.4
23229
4.9 mi
Pop: 35,883
$102,415
Walk: 9.8
23103
6.8 mi
Pop: 6,657
$134,563
23173
7.0 mi
Pop: 2,172
23294
7.3 mi
Pop: 19,377
$66,587
Walk: 11.1
23235
7.6 mi
Pop: 33,207
$89,959
Walk: 9.3
23114
7.7 mi
Pop: 21,572
$108,770
Walk: 7.0
Check Another Market
Or estimate costs with the RemodCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits