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Remodelers Market: ZIP 23661

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 23661 is an urban area with moderate foot traffic. with a population of 14,141 and household incomes near the national median ($66,760).

14,141

Population

$66,760

Median Income

-10% vs. national

Urban

Area Type

13.2/20

Foot Traffic

Walkable

Median Age: 42.6 — older demographic, may prefer sit-down options.

College-Educated: 18.5% — value-focused market, keep prices competitive.

Remodelers and related businesses in ZIP 23661.

HVAC Contractors

5.7 per 10K residents

Roofing Contractors

2.1 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$1,470

2BR Fair Market Rent

$1,224

Median Gross Rent

$200 K

Median Home Value

Get your contractor's license and insurance before your first job. Operating without them is illegal in most states and one lawsuit ends you.
Kitchen and bathroom remodels have the highest margins. Whole-home renovations sound bigger but the complexity eats your profit.
Your first 10 jobs come from personal network and referrals. Don't spend on ads until you have 5-star reviews to back them up.
Material costs swing 15-30% year over year. Quote projects with current supplier pricing, not last year's numbers.