Remodelers Market: ZIP 23691
Opportunity Score
26
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23691 is an urban area with low foot traffic.
Area Profile
492
Population
Urban
Area Type
7.8/20
Foot Traffic
Car-Dependent
Median Age: 20.9 —
young market, strong street food demand.
College-Educated: 10.0% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,540
2BR Fair Market Rent
Tips for Starting a Home Remodeling Business in Virginia
- Get your contractor's license and insurance before your first job. Operating without them is illegal in most states and one lawsuit ends you.
- Kitchen and bathroom remodels have the highest margins. Whole-home renovations sound bigger but the complexity eats your profit.
- Your first 10 jobs come from personal network and referrals. Don't spend on ads until you have 5-star reviews to back them up.
- Material costs swing 15-30% year over year. Quote projects with current supplier pricing, not last year's numbers.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
vs. National Average
Walkability
-2.7 pts vs. national avg
Nearby Markets
23062
4.5 mi
Pop: 1,862
$49,637
23690
4.6 mi
Pop: 4,948
$102,417
Walk: 5.7
23603
4.8 mi
Pop: 3,428
$85,762
Walk: 7.2
23608
8.0 mi
Pop: 43,841
$67,556
Walk: 9.9
23072
8.9 mi
Pop: 13,069
$71,886
Walk: 6.1
23185
9.0 mi
Pop: 54,411
$103,507
Walk: 7.7
23604
9.8 mi
Pop: 4,768
$73,472
Walk: 7.1
23602
10.8 mi
Pop: 42,699
$72,487
Walk: 8.7
Check Another Market
Or estimate costs with the RemodCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits