RemodCost
Showing results for ZIP 54965 (WI)
Home ZIP 32804

Remodelers Market: ZIP 32804

Opportunity Score
81 / 100 Excellent
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 32804 is an urban area with high foot traffic. with a population of 21,076 and household incomes well above the national median ($113,466). There are 14 remodelers operations in ZIP 32804.

Area Profile

21,076
Population
$113,466
Median Income
+52% vs. national
Urban
Area Type
15.3/20
Foot Traffic
Very Walkable
Median Age: 38.5 — mixed-age market, broad menu appeal.
College-Educated: 47.6% — strong appetite for artisan/specialty food.

Competition

Remodelers and related businesses in ZIP 32804.

14
Remodelers
Moderate — proven market
6.6 per 10K residents
16
HVAC Contractors
7.6 per 10K residents
10
Roofing Contractors
4.7 per 10K residents
What this means: Remodelers are 35.0% of the relevant market in ZIP 32804 (14 vs. 26 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,050
2BR Fair Market Rent
$1,717
Median Gross Rent
$500 K
Median Home Value
6
Bank Branches
$730 K deposits

Tips for Starting a Home Remodeling Business in Florida

  • Get your contractor's license and insurance before your first job. Operating without them is illegal in most states and one lawsuit ends you.
  • Kitchen and bathroom remodels have the highest margins. Whole-home renovations sound bigger but the complexity eats your profit.
  • Your first 10 jobs come from personal network and referrals. Don't spend on ads until you have 5-star reviews to back them up.
  • Material costs swing 15-30% year over year. Quote projects with current supplier pricing, not last year's numbers.
  • The median income here is $113,466. That gives you pricing room most markets don't offer. Don't underprice.

Quick Facts

Area Type
Urban
Foot Traffic
Very Walkable
Remodelers
14
Related Businesses
26
Bank Branches
6

vs. National Average

Median Income
+52% vs. $74,580
Walkability
+4.8 pts vs. national avg

Check Another Market

Or estimate costs with the RemodCost calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits