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Remodelers Market: ZIP 53002

Opportunity Score

74 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 53002 is an rural area. with a population of 2,611 and household incomes well above the national median ($107,250).

2,611

Population

$107,250

Median Income

+44% vs. national

Rural

Area Type

Median Age: 35.0 — mixed-age market, broad menu appeal.

College-Educated: 16.9% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,100

2BR Fair Market Rent

$972

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$21 K deposits

Get your contractor's license and insurance before your first job. Operating without them is illegal in most states and one lawsuit ends you.
Kitchen and bathroom remodels have the highest margins. Whole-home renovations sound bigger but the complexity eats your profit.
Your first 10 jobs come from personal network and referrals. Don't spend on ads until you have 5-star reviews to back them up.
Material costs swing 15-30% year over year. Quote projects with current supplier pricing, not last year's numbers.
The median income here is $107,250. That gives you pricing room most markets don't offer. Don't underprice.