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Remodelers Market: ZIP 54140

Opportunity Score

55 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 54140 is an urban area with moderate foot traffic. with a population of 8,276 and household incomes near the national median ($72,049). There are 5 remodelers operations in ZIP 54140.

Area Profile

8,276

Population

$72,049

Median Income

-3% vs. national

Urban

Area Type

10.6/20

Foot Traffic

Walkable

Median Age: 36.7 — mixed-age market, broad menu appeal.

College-Educated: 13.6% — value-focused market, keep prices competitive.

Competition

Remodelers and related businesses in ZIP 54140.

Remodelers

Low competition — room to establish

6.0 per 10K residents

HVAC Contractors

8.5 per 10K residents

What this means: Remodelers are 41.7% of the relevant market in ZIP 54140 (5 vs. 7 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,110

2BR Fair Market Rent

$1,009

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$310 K deposits

Tips for Starting a Home Remodeling Business in Wisconsin

Get your contractor's license and insurance before your first job. Operating without them is illegal in most states and one lawsuit ends you.
Kitchen and bathroom remodels have the highest margins. Whole-home renovations sound bigger but the complexity eats your profit.
Your first 10 jobs come from personal network and referrals. Don't spend on ads until you have 5-star reviews to back them up.
Material costs swing 15-30% year over year. Quote projects with current supplier pricing, not last year's numbers.