Remodelers Market: ZIP 23878
Opportunity Score
50
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23878 is an rural area. with a population of 1,205 and household incomes above the national median ($91,092).
Area Profile
1,205
Population
$91,092
Median Income
+22% vs. national
Rural
Area Type
Median Age: 45.6 —
older demographic, may prefer sit-down options.
College-Educated: 23.1% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,260
2BR Fair Market Rent
$230 K
Median Home Value
Tips for Starting a Home Remodeling Business in Virginia
- Get your contractor's license and insurance before your first job. Operating without them is illegal in most states and one lawsuit ends you.
- Kitchen and bathroom remodels have the highest margins. Whole-home renovations sound bigger but the complexity eats your profit.
- Your first 10 jobs come from personal network and referrals. Don't spend on ads until you have 5-star reviews to back them up.
- Material costs swing 15-30% year over year. Quote projects with current supplier pricing, not last year's numbers.
- This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.
Quick Facts
- Area Type
- Rural
vs. National Average
Median Income
+22% vs. $74,580
Nearby Markets
23837
6.5 mi
Pop: 4,414
$57,727
23888
9.5 mi
Pop: 2,563
$69,063
23898
11.3 mi
Pop: 2,146
$71,250
Walk: 3.8
23851
12.8 mi
Pop: 13,481
$73,333
Walk: 7.3
23866
13.2 mi
Pop: 1,837
$63,355
Walk: 2.9
23315
14.1 mi
Pop: 1,599
$72,321
23890
14.2 mi
Pop: 4,600
$83,674
Walk: 4.9
23829
15.5 mi
Pop: 2,557
$87,478
Walk: 3.2
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits