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Remodelers Market: ZIP 38106

Opportunity Score

55 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 38106 is an urban area with moderate foot traffic. with a population of 21,827 and household incomes below the national median ($29,818).

21,827

Population

$29,818

Median Income

-60% vs. national

Urban

Area Type

13.1/20

Foot Traffic

Walkable

Median Age: 42.2 — older demographic, may prefer sit-down options.

College-Educated: 8.4% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,180

2BR Fair Market Rent

$915

Median Gross Rent

$66 K

Median Home Value

Get your contractor's license and insurance before your first job. Operating without them is illegal in most states and one lawsuit ends you.
Kitchen and bathroom remodels have the highest margins. Whole-home renovations sound bigger but the complexity eats your profit.
Your first 10 jobs come from personal network and referrals. Don't spend on ads until you have 5-star reviews to back them up.
Material costs swing 15-30% year over year. Quote projects with current supplier pricing, not last year's numbers.
Median income sits at $29,818. Price sensitivity is real. Build your model around volume or keep overhead minimal.